Our expertise in this field includes iconic events such as The Color Run, The J P Morgan Corporate Challenge, The Bonitas City2City Marathon, the 2010 Soccer World Cup experience for Buffalo City and the Comrades marathon to name a few. Our project management is informed by strict local and international brand guidelines for our clients.​

Our skills have been honed in conceptualising original experiences for clients, creating the pathway to execution and delivering flawless events on the required date. The Kaya FM 67KM Relay for Mandela Day is one such example which attracted over 15,000 walkers and runners in its second consecutive year.​

The Color Run South Africa Series was managed by Traction from 2014 to 2017. Four national tours with between 12 and 14 events per year covered the length and breadth of South Africa. Each event attracted between 2,000 and 15,000 participants depending on the region. As the series coordinators our scope of work for each of these events included:

• Budget development and management
• Sponsor engagement and brand activations for each sponsor
• JOC compliance and certification
• Production of collateral
• Marketing and PR
• Social Media Management
• Stage show entertainment
• Ticketing and communications with participants
• Event day management – Start, Route and Finish Festival
• Logistics and transport of 10 tons of equipment